When Hellmann’s Canada launched a new app called Fridge Night, their intention was to help Canadians be more resourceful with their food, waste less in the kitchen, save money (and the planet!) … and to have a lot of fun with it!
Fridge Night is free and easy and aims to reduce household food waste by a third.
Rooted in behavioural science, Fridge Night features a series of fun, weekly challenges hosted by MasterChef Canada finalist Andy Hay, to help Canadians create delicious meals from the food they can find in the fridge and pantry. Users will embark on the 4-week mission, where they will establish a ‘Use-Up Day’ and master Hellmann’s Flexipe 3+1 approach – a simple flexible recipe framework that uses everyday ingredients typically found in the kitchen or pantry to create a delicious meal: a carbohydrate base, most-wasted vegetables or fruit, a source of protein, plus a magic touch of spices or a sauce to bring the dish together.
As an extension of Hellmann’s ongoing partnership with Second Harvest, for every meal completed within the app, Hellmann’s will also be donating a meal, on users’ behalf, to those in need via Second Harvest, for 25,000 meals in total.
The Mission:
- 1 night a week for 4 weeks
- Grab your left-behind food
- Select a ‘Flexible Recipe’, designed to use up food you already have
- Make a delicious meal that everyone will love.
To get started, visit Hellmann’s Fridge Night, download the app and help Hellmann’s reach their 25,000 meal goal.
