You’re invited to become a Groomanthropist! By donating funds saved by not performing regular grooming practices such as hair cuts, beard trims, manicures and pedicures, shaves, facials, aesthetics, etc. you can make a beautiful difference!
Be part of a unique fundraising campaign to raise money for four charities – including Second Harvest – by donating unused grooming and beauty budgets.
This collaborative movement started during the COVID-19 pandemic as a means of promoting the welfare of others and contributing to the greater good.
By sacrificing regular grooming practices, the public can directly support Second Harvest as well as collaborative recipient partners Diabetes Canada, Michael Garron Hospital Foundation and Social Services Network.
“This is a simple and fun way to do some good,” said Lori Nikkel, Second Harvest’s CEO. “It’s a small sacrifice that can go a long way to support the people of our communities who need it most.”
Groomanthropy’s four partners will receive all the funds from the campaign to support its programs and to help improve the quality of life of its community members.