Philanthropy With a Purpose: Asset Management Firm Becomes Second Harvest Supporter

by | Jan 12, 2021 | Community

When Purpose Investments Inc., the innovative asset management firm and investment arm of Purpose Financial, reached an incredible milestone of surpassing $10 billion in assets under management over its eight-year history, the company celebrated in the best way possible: contributing to a good cause.

To commemorate the accomplishment, Purpose announced a most generous $100,000 donation to Second Harvest, Canada’s largest food rescue charity. In addition, the Purpose team has also committed to devote at least 1,000 hours volunteering to different charities and organizations in our communities.

“We have always believed as a firm and as a team in giving back to our communities,” said Som Seif, CEO and founder of Purpose Financial. “But we also recognize that it’s about more than just a financial contribution. It’s about rolling up our own sleeves and pitching in, too. We believe that by putting our time and efforts in our communities, we are investing in compassion and kindness with our neighbours, many of which unfortunately need more help in this difficult time.”

“Second Harvest is excited to partner with Purpose Investments to help reduce avoidable food waste while feeding people in need,” said Lori Nikkel, CEO of Second Harvest. Purpose Investments also contributed to the Second Harvest Giving Tuesday campaign during the recent and challenging holidays.

“Now more than ever, partnerships like this are critical to help ensure our work is sustainable,” added Nikkel. “We are incredibly grateful to Purpose Investments for their commitment to supporting our communities during this time of great need.”

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