Hellmann’s “New Horizons”: A Virtual and Real-Life Success

by | Nov 19, 2020 | Food Waste

After the success of the partnership with Second Harvest and Hellmann’s Canada on Animal Crossings: New Horizons this summer, Hellmann’s launched Halloween Island in October … because there’s nothing scarier than food waste! There’s also nothing more adorable than this game, where players could dress up in virtual costumes representing scary food waste like Bruised Banana and Creepy Leftover Carrot. There were even rescued food recipes and instructions for real-world versions of the Halloween Island costumes.

The real-life generosity was also in play. Players dropped off their spoiled turnips to a special location, with every turnip providing the equivalent of a real meal to Second Harvest. In all, players donated 25,000 turnips, which will help us rescue and redistribute fresh, surplus food for 25,000 meals for people in need, thanks to Hellmann’s Canada. Talk about commitment!

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